1. Stop spending and start making investments: Have a clear understanding of the requirements to make your marketing investment practical and necessary. What's the value of acquiring a new customer or the profit on selling another unit? Prioritize the strategies that drive not only the best, but most sustainable results.



2. Pick the right customers: Align your offering to industries that demonstrate improving trends and best understand your value. Utilize an end-to-end marketing… Continue

Do you have an opportunistic plan for the recession? Forget about pulling back and laying low until the money shows up on your doorstep. You know that's a losing move.



-Where are your opportunities? We'll go first.



Target Group 1 - Highly leveraged companies, systematically impacted by the recession and sitting on lots of inventory or assets that need to move - these are related to . Their opportunity is to rebuild their marketing infrastructure and capture market share.… Continue

Sometimes you learn more about what you should do from making a few mistakes. In leading an organization or growing a business, you're probably going to stumble every once in a while. If you could offer advice to someone else, what would you avoid the next time around?