1. Stop spending and start making investments: Have a clear understanding of the requirements to make your marketing investment practical and necessary. What's the value of acquiring a new customer or the profit on selling another unit? Prioritize the strategies that drive not only the best, but most sustainable results.

2. Pick the right customers: Align your offering to industries that demonstrate improving trends and best understand your value. Utilize an end-to-end marketing process that nu… Continue

Do you have an opportunistic plan for the recession? Forget about pulling back and laying low until the money shows up on your doorstep. You know that's a losing move.

-Where are your opportunities? We'll go first.

Target Group 1 - Highly leveraged companies, systematically impacted by the recession and sitting on lots of inventory or assets that need to move - these are related to . Their opportunity is to rebuild their marketing infrastructure and capture market share. B2B - Industrial marke… Continue

Sometimes you learn more about what you should do from making a few mistakes. In leading an organization or growing a business, you're probably going to stumble every once in a while. If you could offer advice to someone else, what would you avoid the next time around?