BraveMatters

Brand + Interaction + Strategy

BraveMatters Social Network is a community to discuss working smart and making decisions about the direction of your business.

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Norman Chamber goes Mobile http://bit.ly/4YOck2
Status posted by Peter Wyro Jan 4, 2010
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Working smart in an economic downturn

1. Stop spending and start making investments: Have a clear understanding of the requirements to make your marketing investment practical and necessary. What's the value of acquiring a new customer or the profit on selling another unit? Prioritize the strategies that drive not only the best, but most sustainable results.2. Pick the right customers: Align your offering to industries that demonstrate improving trends and best understand your value. Utilize an end-to-end marketing process that…See More
Blog post by Peter Wyro Jul 10, 2009

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Peter Wyro

Working smart in an economic downturn

1. Stop spending and start making investments: Have a clear understanding of the requirements to make your marketing investment practical and necessary. What's the value of acquiring a new customer or the profit on selling another unit? Prioritize the strategies that drive not only the best, but most sustainable results.



2. Pick the right customers: Align your offering to industries that demonstrate improving trends and best understand your value. Utilize an end-to-end marketing… Continue

Posted by Peter Wyro on July 10, 2009 at 12:12am

Peter Wyro

Where are your recession opportunities?

Do you have an opportunistic plan for the recession? Forget about pulling back and laying low until the money shows up on your doorstep. You know that's a losing move.



-Where are your opportunities? We'll go first.



Target Group 1 - Highly leveraged companies, systematically impacted by the recession and sitting on lots of inventory or assets that need to move - these are related to . Their opportunity is to rebuild their marketing infrastructure and capture market share.… Continue

Posted by Peter Wyro on July 3, 2009 at 7:01pm

Peter Wyro

3 Mistakes you made in the first 2 years of business.

Sometimes you learn more about what you should do from making a few mistakes. In leading an organization or growing a business, you're probably going to stumble every once in a while. If you could offer advice to someone else, what would you avoid the next time around?

Posted by Peter Wyro on June 16, 2009 at 10:45pm — 3 Comments

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Peter Wyro

Are you doing any good?

Started by Peter Wyro Jun 30, 2009.

 
 
 

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